Maximizing Profitability with Auredia at NOV Abu Dhabi

NOV Abu Dhabi operates a highly specialized manufacturing facility that produces drilling stators, motors, rotors, and related components. The operation supports complex workflows and high equipment utilization. As the facility evolved, leadership sought a better way to understand what was happening on the shop floor.

The Challenge

Before Auredia, many day-to-day and strategic decisions relied on manual observations and walk-throughs. Experienced teams had strong instincts, but quantifying machine performance was tough. Pinpointing downtime causes and understanding productivity impacts as they occurred was even harder. These challenges became critical as the facility prepared for a major consolidation of operations from two buildings into one. They needed grounded, data-backed decisions around equipment, layout, and investment.

The Solution

Auredia was introduced to provide real-time visibility across the shop floor. It serves as a support tool for operators. The platform delivers live insights into machine status, showing whether equipment is running, in setup, waiting, or experiencing downtime. Centralized dashboards display this information, creating transparency and alignment across teams.

Operators can log issues with simple, one-click inputs. This makes it easier to capture issues, raise concerns, and contribute to improvement efforts without disrupting their work. Auredia also integrates with their maintenance system, automatically triggering work orders. This helps teams move toward a more proactive maintenance approach. Most importantly, the system bridges the gap between machinists and management by creating a shared, data-driven view of operations.

The Results

With Auredia in place, operational decisions shifted from subjective assessments to measurable facts. Leadership gained a high-level overview of shop floor activity without needing to be physically present. This allowed for faster and more confident decisions. Performance, downtime, and efficiency could be reviewed objectively and addressed in real time.

This visibility quickly led to measurable financial impact. By logging generator-related downtime directly in Auredia, the team identified more than 100 hours of lost production within just a few weeks. This represented approximately $10,000 in opportunity cost. With documented evidence, the team upgraded the generator and successfully renegotiated rental terms with the supplier.

Auredia also played a critical role during the consolidation of two buildings into a single facility. Historical performance data helped determine which machines to retain, relocate, or decommission. The result was improved communication and lower overhead costs.

Adoption on the shop floor was strong, driven by the system’s simplicity and operator-focused design. As machinists began using Auredia in their daily work, they took greater ownership of their machines. They actively suggested enhancements, such as safety and generator breakdown buttons to better reflect shop floor issues. The organization supports this engagement through monthly feedback meetings, where operators are heard and recognized for their meaningful contributions. Over time, Auredia helped strengthen a culture of ownership, accountability, and continuous improvement.

The Takeaway

At NOV Abu Dhabi, Auredia became more than a visibility tool. It enabled teams to align around shared data and make informed decisions. With live insights, issues were addressed earlier, and operations continued to improve in a more sustainable way.

Conclusion

In conclusion, Auredia transformed the way NOV Abu Dhabi operates. The shift from manual observations to real-time data has empowered teams. They now make decisions based on facts rather than instincts. This change not only boosts productivity but also enhances profitability.

If you want to maximize profitability by turning machine data into actionable insights, consider implementing a system like Auredia. It requires no hardware upgrades and can lead to significant improvements in your operations.

With Auredia, you can achieve a more efficient, data-driven manufacturing environment.