How Auredia Enhanced Data-Driven Decision Making at NOV Abu Dhabi

NOV Abu Dhabi operates a highly specialized manufacturing facility producing drilling stators, motors, rotors, and related components. The operation supports complex workflows and high equipment utilization. As the facility evolved, leadership sought a better way to understand what was happening on the shop floor.

The Challenge

Before Auredia, many day-to-day and strategic decisions were based on manual observations and walk-throughs rather than consistent, measurable data. While experienced teams had strong instincts, it was difficult to quantify machine performance, pinpoint downtime causes, or understand productivity impacts as they occurred. These challenges became more critical as the facility prepared for a major consolidation of operations from two buildings into one, requiring grounded, data-backed decisions around equipment, layout, and investment.

The Solution

Auredia was introduced to provide real-time visibility across the shop floor and to function as a support tool for operators. The platform delivered live insights into machine status, including whether equipment was running, in setup, waiting, or experiencing downtime. Centralized dashboards displayed this information, creating transparency and alignment across teams. Operators could log issues with simple, one-click inputs, making it easier to capture issues, raise concerns, and contribute to improvement efforts without disrupting their work. Auredia also integrated with their maintenance system, automatically triggering work orders and helping the teams move toward a more proactive maintenance approach. Most importantly, the system bridged the gap between machinists and management by creating a shared, data-driven view of operations.

The Results

With Auredia in place, operational decisions shifted from subjective assessments to measurable facts. Leadership gained a high-level overview into shop floor activity without needing to be physically present. This allowed faster and more confident decisions. Performance, downtime, and efficiency could be reviewed objectively and addressed in real time.  

This visibility quickly led to measurable financial impact. By logging generator-related downtime directly in Auredia, the team identified more than 100 hours of lost production within just a few weeks, representing approximately $10,000 in opportunity cost. With documented evidence, the team was able to upgrade the generator and successfully renegotiate rental terms with the supplier.

Auredia also played a critical role during the consolidation of two buildings into a single facility. Historical performance data helped to determine which machines to retain, relocate, or decommission. The result was improved communication and lower overhead costs.

Adoption on the shop floor was strong, driven by the system’s simplicity and operator-focused design. As machinists began using Auredia in their daily work, they took greater ownership of their machines and actively suggested enhancements, such as safety and generator breakdown buttons to better reflect shop floor issues. The organization supports this engagement through monthly feedback meetings, where operators are heard and recognized for their meaningful contributions. Over time, Auredia helped strengthen a culture of ownership, accountability, and continuous improvement.

The Takeaway

At NOV Abu Dhabi, Auredia became more than a visibility tool. It enabled teams to align around shared data and make informed decisions. With live insights, issues were addressed earlier and operations continued to improve in a more sustainable way.