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Manufacturing facilities are often a high-mix environment where precision machining and efficient workflows are critical to meeting production demands. With multiple machines, operators, and programmers working in such delicate synchrony, even small inefficiencies can create ripple effects across the shop floor. As operations continued to scale, our customer’s leadership needed better visibility into recurring issues that were impacting productivity but were not clearly understood. What...

NOV Abu Dhabi operates a highly specialized manufacturing facility producing drilling stators, motors, rotors, and related components. The operation supports complex workflows and high equipment utilization. As the facility evolved, leadership sought a better way to understand what was happening on the shop floor. The Challenge Before Auredia, many day-to-day and strategic decisions were based on manual observations and walk-throughs rather than consistent, measurable data. While experienced...

Step inside NOV’s West Little York facility, and you’ll hear the steady hum of machines, see monitors glowing, and catch the sharp scent of coolant and metal in the air. It’s the sound of a shop in motion - focused, skilled, and alive.   Beneath that rhythm, something quieter is shaping how the team works: communication.   At the center of it all is Melinda Baltazar , machine shop supervisor and manufacturing veteran of nearly 30 years. Her career has taken her through oil and gas, aviation,...